Automated Marketing Systems by Rachel Grossinger

The term Marketing is used describe a ton of comprehensive activities often referred to as campaigns. Campaigns can be in the form of emails, advertisements, direct mail outreach, you name it. Automation systems are commonly used -- generally speaking, the larger the company, the more the automation -- to customize and streamline these systems as a way of making sure that all of those things going on at once are communicating correctly. Why? Because so many things going on at once can easily lead to confusion and error. 

Here are some of the top players in the Marketing Automation space (HubSpot is my favorite): 

InfusionSoft

HubSpot

Salesforce

Marketo

Marketing Conferences that are Worth Your While (and $$) by Rachel Grossinger

There are a number of marketing-related events and conferences throughout the year worth considering. That said, they're usually not very cheap, so it's important to make sure you're going to get your money's worth when determining which ones to go to.

Here are a selected few that I'd recommend: 

  1. SXSW 2018
  2. MarTech
  3. SMX
  4. Inbound
  5. Pubcon
  6. SEODay
  7. Engage